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Dreamcast is a vision of video gaming console beyond AR/VR experience, playing with your private but insightful dreams.

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SEGA is a multinational video game developer and publisher headquartered in Tokyo. They have designed many series of video game consoles and softwares since the 1960s.

OBJECTIVES OF DREAMCAST 2.0

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Playing with private but insightful

dreams that you've dreamed last night

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Offering a new experience of

gameplay beyond the flat screen

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Targetting female gamers with

pleasurable aesthetics and customiztion

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HOW MIGHT                PROVIDE VIDEO GAMERS INNOVATIVE AND IMMERSIVE GAMING EXPERIENCE THAT WILL ABSORB INTO THEIR LIFESTYLE?

BRAND EXPERIENCE ATTRIBUTES

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First-Class

Ergonomic

Supernatural

Ecosystem

Unstoppable

Wild play

Versatile

Scalability

Customized

Difference

Giveaway

Playfulness

1/6

USER EXPERIENCE SCENARIO

BRAND STRATEGY OF SEGA   

Check Out Full Process !

PRINCIPLE DESIGN CONCEPT

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Experiencing the next level of video game

Playing in the world where you went in the dreams

Targeting female gamers who take 46% of industry

10 YEAR ROAD MAP

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ADDED FEATURE

PACKAGING

SCALABLE

GAMING DEVICE

IMMERSIVE

INTERACTION

Developing on

family of product,

marketing, and sales 

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3yrs       7yrs     10yrs

Developing on

interaction, service,

app, and marketing

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3yrs       7yrs     10yrs

Developing on

packaging, product technology, and experience

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3yrs       7yrs     10yrs

BRAND VISUAL LANGUAGE

ITERATION / PROTOTYPING

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MAGNETIC FIELD DETECTOR / MOTION SENSOR

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Professor Yukiyasu Kamitani, from the ATR Computational Neuroscience Laboratories, in Kyoto, said: "I had a strong belief that dream decoding should be possible at least for particular aspects of dreaming... I was not very surprised by the results, but excited."

LET IT DETECTS YOUR DREAMS WHILE YOU ARE ASLEEP

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Users must place the VR set next to them before they go to sleep at night to allow the device to track and record their dreams. Dreamcast will capture two to three dreams every night so that in the morning, users can wake up to a device that is ready for you to play.

DREAMCAST COMMUNICATES WITH YOUR DREAMS

Dreamcast captures 2-3 dreams of yours every night when you sleep. The dreams that you've dreamed last night are shown on VR headset after you wake up. In the morning, starting a day with insightful and inspiring dreams you didn't remember.

STARTING A DAY WITH INSPIRING AND INSIGHTFUL DREAMS

Dreamcast’s ability to visualize and decode dreams will excite users to start the day by watching their dreams made into a game that they can play.

WITH YOUR GREAT DREAMS, PLAY OUTSIDE PORTABLY

Users can play games wherever, whenever due to the portable gaming console that is synced with the VR. All the dreams that are recorded from the past are also saved on the console, allowing users to play various different games.

UNSTOPPABLE DREAMPLAY

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