Dreamcast is a vision of video gaming console beyond AR/VR experience, playing with your private but insightful dreams.
SEGA is a multinational video game developer and publisher headquartered in Tokyo. They have designed many series of video game consoles and softwares since the 1960s.
OBJECTIVES OF DREAMCAST 2.0
Playing with private but insightful
dreams that you've dreamed last night
Offering a new experience of
gameplay beyond the flat screen
Targetting female gamers with
pleasurable aesthetics and customiztion
HOW MIGHT PROVIDE VIDEO GAMERS INNOVATIVE AND IMMERSIVE GAMING EXPERIENCE THAT WILL ABSORB INTO THEIR LIFESTYLE?
BRAND EXPERIENCE ATTRIBUTES
First-Class
Ergonomic
Supernatural
Ecosystem
Unstoppable
Wild play
Versatile
Scalability
Customized
Difference
Giveaway
Playfulness
USER EXPERIENCE SCENARIO
BRAND STRATEGY OF SEGA
PRINCIPLE DESIGN CONCEPT
Experiencing the next level of video game
Playing in the world where you went in the dreams
Targeting female gamers who take 46% of industry
10 YEAR ROAD MAP
ADDED FEATURE
PACKAGING
SCALABLE
GAMING DEVICE
IMMERSIVE
INTERACTION
Developing on
family of product,
marketing, and sales
3yrs 7yrs 10yrs
Developing on
interaction, service,
app, and marketing
3yrs 7yrs 10yrs
Developing on
packaging, product technology, and experience
3yrs 7yrs 10yrs
BRAND VISUAL LANGUAGE
ITERATION / PROTOTYPING
MAGNETIC FIELD DETECTOR / MOTION SENSOR
Professor Yukiyasu Kamitani, from the ATR Computational Neuroscience Laboratories, in Kyoto, said: "I had a strong belief that dream decoding should be possible at least for particular aspects of dreaming... I was not very surprised by the results, but excited."
LET IT DETECTS YOUR DREAMS WHILE YOU ARE ASLEEP
Users must place the VR set next to them before they go to sleep at night to allow the device to track and record their dreams. Dreamcast will capture two to three dreams every night so that in the morning, users can wake up to a device that is ready for you to play.
DREAMCAST COMMUNICATES WITH YOUR DREAMS
Dreamcast captures 2-3 dreams of yours every night when you sleep. The dreams that you've dreamed last night are shown on VR headset after you wake up. In the morning, starting a day with insightful and inspiring dreams you didn't remember.
STARTING A DAY WITH INSPIRING AND INSIGHTFUL DREAMS
Dreamcast’s ability to visualize and decode dreams will excite users to start the day by watching their dreams made into a game that they can play.
WITH YOUR GREAT DREAMS, PLAY OUTSIDE PORTABLY
Users can play games wherever, whenever due to the portable gaming console that is synced with the VR. All the dreams that are recorded from the past are also saved on the console, allowing users to play various different games.
UNSTOPPABLE DREAMPLAY
